Inspirations

Inspirations

Our blog contains short articles about marketing attribution and best practices to help marketers make better choices in their advertising mix.

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Our Blog

Attribution in 2017
13
Dec
Jeff Keenan
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Attribution: What’s in Store for 2017

Attribution: the “A” word that everyone is talking about.  From Gartner to Forester to most agencies, marketing attribution is one of most covered predictions for success in 2017. The current state of attribution For most marketers, marketing attribution is not a new concept, but instead is a concept that has only been available to large enterprises spending […]

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Call Attribution
13
Nov
Jeff Keenan
1 Comment

Why Call Attribution is Essential

To understand how your marketing efforts are resulting in revenue marketing departments need one tracking tool for online and offline channels. This has been one of the biggest challenges in marketing as more and more tools come to market. As we have covered, marketing attribution is the process of identifying a set of user actions […]

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LeadsRx Release 2.0
31
Oct
Jeff Keenan
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LeadsRx Moves Marketing Attribution Software into the Mainstream

The group here at LeadsRX is proud to announce some great news today! We’ve been working very hard to bring marketing attribution to marketers with all size budgets and we’re on our way. Typically, attribution was focused on high end enterprises with costs that SMB and Mid-Market companies just couldn’t afford. LeadRX is changing that […]

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Google Analytics - not for attribution
24
Oct
Jeff Keenan
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Google Analytics VS. Attribution Tools

As attribution becomes mainstream and available to marketers with any size budgets, confusion around web analytics vs attribution will need to be ironed out. This blog will help distinguish the difference and the importance of having both a web analytics tool and an attribution tool in your marketing arsenal. What is Web Analytics Web analytics is […]

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Marketing automation
17
Oct
Jeff Keenan
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Why Marketing Automation Systems Do Not Solve Cross-Channel Attribution

With the continued rise of marketing automation systems for enterprise and smb marketers, folks still face the dilemma of cross-channel attribution.   Implementing a universal tracking pixel based Attribution tool is important to tie all channels together. What is Marketing Automation There is an endless amount of automation systems that will do email marketing, serve up […]

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Attribution Path
26
Sep
Jeff Keenan
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Attribution 101

With all the buzz around marketing attribution, we here at LeadsRx are focused and delighted to bring attribution practices to SMBs and enterprises alike. Our following blog post is starting with the basics of attribution, what is it, what is the purpose, and how different attribution models are scored. Up until recently the attribution industry […]

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Use Lander for Landing Page Development
13
Sep
Juan Pablo Castro
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Start Building Traffic With Landing Pages Built With Lander

When you launch your business online one of the first things you research is: How do I start getting traffic? You’ll find a lot of differents answers, but the quickest way is paid advertising.  So you start using Adwords, Facebook, Twitter, Bing and other channel ads. You create your ads and start sending that traffic […]

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Radio and TV Attribution
2
Sep
Jeff Keenan
No Comments

Radio and TV… Can This be Included in Measuring Ad Spend Effectiveness?

With advances in marketing technology, new tools are emerging that help marketers understand the effectiveness of their offline channels in addition to online digital channels.  Until recently, budgets spent on TV and radio advertisements, for example, resulted in black holes when it came to answering the very reasonable question, “was that campaign worth our money?” […]

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Marketing attribution
16
Aug
aj
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Better Lead Gen? Think: Marketing Attribution

Most marketers know that developing landing pages specific to each ad campaign is a very good idea. By customizing text, calls-to-action, and even imagery and forms to inbound marketing programs, things like conversion rates and quality scores usually go up. Want to optimize your lead gen efforts? Start by optimizing your landing pages. But after […]

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Last Click Attribution
25
Jul
Jeff Keenan
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Last Click Wins. Not so Fast!!!!

Last click attribution has been around for centuries and everyone wants to take credit. Remember that ad someone clicked on 2 months ago, neither do we. Your ad serving company surely didn’t forget because they took credit for that conversion. Were there any other influences in that conversion path? Your ad serving company that won […]

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