Inspirations

Inspirations

Our blog contains short articles about marketing attribution and best practices to help marketers make better choices in their advertising mix.

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Our Blog

Attribution Users
24
Feb
Jeff Keenan
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10,000 Accounts Now Fueling LeadsRx for Attribution!

Today is a big day here at LeadsRX. We are officially tracking attribution for 10,000 accounts! We’re beyond thrilled to reach this milestone as we’ve been on the market for only one year. But clearly there is a huge need being filled by attribution software, and we couldn’t be happier to be one of the […]

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Impression attribution
20
Feb
Jeff Keenan
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Need Impression Attribution? It’s Here.

LeadsRx is excited to release some great news!  The LeadsRx platform now supports impression tracking for most ad serving platforms.  With this latest news, this solidifies LeadsRx as the most comprehensive attribution platform supporting SMBs all the way to global enterprises.  We now track impressions for display ads, TV/radio ads, Point of Sale and just […]

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Affiliate marketing
16
Jan
Jeff Keenan
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Why Affiliate Attribution is the Next Cool Thing

Affiliate marketing, what is it? Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the […]

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Attribution in 2017
13
Dec
Jeff Keenan
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Attribution: What’s in Store for 2017

Attribution: the “A” word that everyone is talking about.  From Gartner to Forester to most agencies, marketing attribution is one of most covered predictions for success in 2017. The current state of attribution For most marketers, marketing attribution is not a new concept, but instead is a concept that has only been available to large enterprises spending […]

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Call Attribution
13
Nov
Jeff Keenan
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Why Call Attribution is Essential

To understand how your marketing efforts are resulting in revenue marketing departments need one tracking tool for online and offline channels. This has been one of the biggest challenges in marketing as more and more tools come to market. As we have covered, marketing attribution is the process of identifying a set of user actions […]

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LeadsRx Release 2.0
31
Oct
Jeff Keenan
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LeadsRx Moves Marketing Attribution Software into the Mainstream

The group here at LeadsRX is proud to announce some great news today! We’ve been working very hard to bring marketing attribution to marketers with all size budgets and we’re on our way. Typically, attribution was focused on high end enterprises with costs that SMB and Mid-Market companies just couldn’t afford. LeadRX is changing that […]

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Google Analytics - not for attribution
24
Oct
Jeff Keenan
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Google Analytics VS. Attribution Tools

As attribution becomes mainstream and available to marketers with any size budgets, confusion around web analytics vs attribution will need to be ironed out. This blog will help distinguish the difference and the importance of having both a web analytics tool and an attribution tool in your marketing arsenal. What is Web Analytics Web analytics is […]

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Marketing automation
17
Oct
Jeff Keenan
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Why Marketing Automation Systems Do Not Solve Cross-Channel Attribution

With the continued rise of marketing automation systems for enterprise and smb marketers, folks still face the dilemma of cross-channel attribution.   Implementing a universal tracking pixel based Attribution tool is important to tie all channels together. What is Marketing Automation There is an endless amount of automation systems that will do email marketing, serve up […]

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Attribution Path
26
Sep
Jeff Keenan
No Comments

Attribution 101

With all the buzz around marketing attribution, we here at LeadsRx are focused and delighted to bring attribution practices to SMBs and enterprises alike. Our following blog post is starting with the basics of attribution, what is it, what is the purpose, and how different attribution models are scored. Up until recently the attribution industry […]

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Use Lander for Landing Page Development
13
Sep
Juan Pablo Castro
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Start Building Traffic With Landing Pages Built With Lander

When you launch your business online one of the first things you research is: How do I start getting traffic? You’ll find a lot of differents answers, but the quickest way is paid advertising.  So you start using Adwords, Facebook, Twitter, Bing and other channel ads. You create your ads and start sending that traffic […]

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