Archive for October, 2016

LeadsRx Release 2.0

LeadsRx Moves Marketing Attribution Software into the Mainstream

The group here at LeadsRX is proud to announce some great news today! We’ve been working very hard to bring marketing attribution to marketers with all size budgets and we’re on our way. Typically, attribution was focused on high end enterprises with costs that SMB and Mid-Market companies just couldn’t afford. LeadRX is changing that[…]
Google Analytics - not for attribution

Google Analytics VS. Attribution Tools

As attribution becomes mainstream and available to marketers with any size budgets, confusion around web analytics vs attribution will need to be ironed out. This blog will help distinguish the difference and the importance of having both a web analytics tool and an attribution tool in your marketing arsenal. What is Web Analytics Web analytics is[…]
Marketing automation

Why Marketing Automation Systems Do Not Solve Cross-Channel Attribution

With the continued rise of marketing automation systems for enterprise and smb marketers, folks still face the dilemma of cross-channel attribution.   Implementing a universal tracking pixel based Attribution tool is important to tie all channels together. What is Marketing Automation There is an endless amount of automation systems that will do email marketing, serve up[…]