Archive for May, 2017

Attribution mistakes

Why Marketing Attribution is Failing

Every marketer craves the holy grail of attribution, but like anything new, potential pitfalls are waiting for you. Take a 3-minute look at these common mistakes and learn how to make your attribution project a success the first time. First, we should point out that marketing attribution is booming. 79% of companies are now using[…]
22 attribution stats

37 Mind-Blowing Marketing Attribution Stats

Marketing attribution is becoming ever more important to marketing success. 56% of marketers believe attribution is important, while a further 33% believe it’s nothing short of critical. And we expect these numbers to grow even bigger. Many respected companies have published reports on the state of attribution marketing over the past year or so. We[…]