Archive for October, 2017

Radio attribution

Radio Attribution – Time to Turn Up The Volume (Part 1 of 2)

The effectiveness of offline radio can now be measured with online attribution tools. Marketers can prove ROI for radio ads in minutes. It’s music to your ears. Play it loud! The radio is still on, louder than ever  Radio ad spend is said to increase 12.3% over the coming three years. In an age where[…]