Archive for December, 2017

Marketing attribution tools

Using Marketing Attribution For Newbies – 5 Steps

Marketers are increasingly held accountable for their department’s impact on the bottom line. Making the shift from wild guesses to controlled performance measurement is a great leap forward, or rather, it’s just five small steps. Here’s how to get started with marketing attribution. Learning to spend both halves effectively Measuring marketing performance has been a[…]
Marketing automation

Marketing Automation AND Attribution: The Unbeatable Team

Marketing automation tools help streamline inbound marketing and keep things humming for lead nurturing. But for a complete 360 view on your marketing efforts, marketing attribution is a logical next step. This article tells you exactly how marketing automation tools AND attribution technology will help you enter the realm of marketing genius! Marketing automation has[…]