Inspirations

Inspirations

Our blog contains short articles about marketing attribution and best practices to help marketers make better choices in their advertising mix.

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Our Blog

Last Click Attribution
25
Jul
Jeff Keenan
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Last Click Wins. Not so Fast!!!!

Last click attribution has been around for centuries and everyone wants to take credit. Remember that ad someone clicked on 2 months ago, neither do we. Your ad serving company surely didn’t forget because they took credit for that conversion. Were there any other influences in that conversion path? Your ad serving company that won […]

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Marketing analytics
20
Jul
Jeff Keenan
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Where Did Our Budget Go? How Did We Do Last Month? What Was Our ROI on Display?

Did you just groan? If you did you must be a marketer!!! These are the questions that marketers face each and every week and hate to hear if you don’t have the exact answers. Some marketers reply “ we did good, lots of clicks” others reply “ I’ll have to get back to you, I […]

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Marketing attribution data overload
16
Jun
Jeff Keenan
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Too Much Data, Too Little Time

As marketing and technology evolves where should a one look to clean and centralize your marketing data? Marketer’s these days have an endless supply of tools and channels for display, email, social, online, offline, programmatic not programmatic, a/b testing, TV, radio, trade shows, the list goes on and on. These channels are all great and […]

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