Attribution mistakes

Why Marketing Attribution is Failing

Every marketer craves the holy grail of attribution, but like anything new, potential pitfalls are waiting for you. Take a 3-minute look at these common mistakes and learn how to make your attribution project a success the first time. First, we should point out that marketing attribution is booming. 79% of companies are now using[…]
22 attribution stats

37 Mind-Blowing Marketing Attribution Stats

Marketing attribution is becoming ever more important to marketing success. 56% of marketers believe attribution is important, while a further 33% believe it’s nothing short of critical. And we expect these numbers to grow even bigger. Many respected companies have published reports on the state of attribution marketing over the past year or so. We[…]
Attribution Users

10,000 Accounts Now Fueling LeadsRx for Attribution!

Today is a big day here at LeadsRX. We are officially tracking attribution for 10,000 accounts! We’re beyond thrilled to reach this milestone as we’ve been on the market for only one year. But clearly there is a huge need being filled by attribution software, and we couldn’t be happier to be one of the[…]
Impression attribution

Need Impression Attribution? It’s Here.

LeadsRx is excited to release some great news!  The LeadsRx platform now supports impression tracking for most ad serving platforms.  With this latest news, this solidifies LeadsRx as the most comprehensive attribution platform supporting SMBs all the way to global enterprises.  We now track impressions for display ads, TV/radio ads, Point of Sale and just[…]
Affiliate marketing

Why Affiliate Attribution is the Next Cool Thing

Affiliate marketing, what is it? Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the[…]
Attribution in 2017

Attribution: What’s in Store for 2017

Attribution: the “A” word that everyone is talking about.  From Gartner to Forester to most agencies, marketing attribution is one of most covered predictions for success in 2017. The current state of attribution For most marketers, marketing attribution is not a new concept, but instead is a concept that has only been available to large enterprises spending[…]
Call Attribution

Why Call Attribution is Essential

To understand how your marketing efforts are resulting in revenue marketing departments need one tracking tool for online and offline channels. This has been one of the biggest challenges in marketing as more and more tools come to market. As we have covered, marketing attribution is the process of identifying a set of user actions[…]
LeadsRx Release 2.0

LeadsRx Moves Marketing Attribution Software into the Mainstream

The group here at LeadsRX is proud to announce some great news today! We’ve been working very hard to bring marketing attribution to marketers with all size budgets and we’re on our way. Typically, attribution was focused on high end enterprises with costs that SMB and Mid-Market companies just couldn’t afford. LeadRX is changing that[…]
Google Analytics - not for attribution

Google Analytics VS. Attribution Tools

As attribution becomes mainstream and available to marketers with any size budgets, confusion around web analytics vs attribution will need to be ironed out. This blog will help distinguish the difference and the importance of having both a web analytics tool and an attribution tool in your marketing arsenal. What is Web Analytics Web analytics is[…]
Marketing automation

Why Marketing Automation Systems Do Not Solve Cross-Channel Attribution

With the continued rise of marketing automation systems for enterprise and smb marketers, folks still face the dilemma of cross-channel attribution.   Implementing a universal tracking pixel based Attribution tool is important to tie all channels together. What is Marketing Automation There is an endless amount of automation systems that will do email marketing, serve up[…]
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